When Democrat Bud George, who had served for 38 years and was the head of the powerful Energy Committee in Harrisburg, announced his retirement and endorsed County Commissioner and former Congressional Candidate Mark McCracken, few gave Republican Tommy Sankey much of a chance. Sankey started the race down double digits and at a fundraising disadvantage.
Working with the HRCC, we were able to grow Tommy’s positives by talking about his business background as well as his blue collar story. We were also able to tie Mark McCracken to a very unpopular President, including supporting Obamacare and his cuts to Medicare. Red Maverick Media also crafted a television ad that gained widespread attention titled “Taxing Mark McCracken.” The positives and tough contrasts worked, as Red Maverick Media and the Sankey campaign were able to turn a double digit deficit into a 61%-39% victory on Election Night.