The 107th State House District had been held by Democrats for 39 years when Democratic Representative Bob Belfanti, the powerful chairman of the Labor Committee, announced his retirement. Belfanti and major unions coalesced quickly behind Twp. Supervisor George Zalar, and the race seemed decided long before Election Day.
Red Maverick Media client Kurt Masser, a Northumberland County Commissioner at the time, was the Republican candidate. Red Maverick Media put together a series of positive pieces about Kurt’s business experience and his record cutting taxes and spending at the county, and a series of pieces contrasting that record with George Zalar’s who voted to raise taxes by 98%.
When Zalar became desperate, he attacked Masser about an incident that happened almost 3 decades earlier with his ex-wife. Red Maverick Media was ready, we executed a press conference and had a TV ad up featuring his ex wife in less than 24 hours after the Democrats ad aired. Masser went on to win 68% in the district and win every single precinct.