Being a leader of the Senate means that you are always a target. Senator Jake Corman faced Democratic County Commissioner Jon Eich in 2010, and Corman knew he needed to take the challenge seriously. That’s why he hired Red Maverick Media.
Red Maverick Media produced a series of micro-targeted pieces of mail to different regions of the Senate District. Through working with Public Opinion Strategies and the campaign on the ground, Red Maverick Media knew that a cookie cutter campaign couldn’t make the race competitive, especially in the left leaning State College Borough, home to Penn State University.
Outside of the borough, we created pieces that talked about Jake leading the effort to stop Governor Rendell’s tax and spend agenda. Within State College, we used first person based testimonials talking about the differences he has made in the community. On Election Day, Senator Corman received 69.43% of the vote, a 13% improvement from 2006 and his biggest win ever against a Democrat.